NEW YORK (July 29, 2021) – The Empire State Building’s (ESB) 90th birthday celebrations are about to get even sweeter with the launch of the Empire State Building Observatory pop-up program. The first vendor will be My Cookie Dealer, the acclaimed Long Island-based cookie purveyor that will offer a half-pound, ESB-themed chocolate chip cookie “big enough for its own zip code.” 

The Observatory’s pop-up program is a partnership with New York businesses to provide exclusive ESB creations for Observatory guests. My Cookie Dealer will take residency within the Observatory on Aug. 5, 2021. The Observatory will feature a different business every four to six weeks. 

My Cookie Dealer’s sumptuous creations will be sold exclusively at the Empire State Building from a special 90th Anniversary cart on the building’s 80th Floor. My Cookie Dealer will operate within the Observatory Experience Thursday to Sunday, from 1-6 p.m. throughout the month of August. 

“We are pleased to add pop-ups at the World’s Most Famous Building to celebrate 90 years with our visitors,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “We will bring the authentic tastes of New York to our new $165 million Observatory Experience with unmatched 350-degree, open-air views where calories don’t count. We have fun, interactive exhibits for entertainment, MERV 13 filters, ventilation, and active bi-polar ionization for visitor confidence, and now, cookies!” 

Guests are encouraged to enjoy their treats with a view from the iconic 86th Floor Observatory and tag photos with #PopUpTop for the chance to be featured on ESB social channels. 

Future monthly pop-ups will be announced separately and will take place in the Observatory Experience every Thursday through Sunday. Food vendors will operate from 1-6 p.m., and alcohol vendors will operate from 7:30-10 p.m.